Yellow, green, and warmer colors are on the rise, while the world is seeing a shift in preference to gray cars.

Every year, the NASCAR Cup Series opens its season with its biggest event on the 36-race calendar: the Daytona 500. A ...

It's hard to make perfect sense of the study, which explores gender and its relation to vehicle color preference, but it does open a window into the minds of male and female car shoppers.

and color. The result is an illuminating — and interactive — guide to what drives America. Where is your car most popular? What do your neighbors drive? Which rides are most Republican or ...

Today, less than 20% of vehicles listed in our database of 1.7 million cars are a color other than black, white, silver, or gray. In an age of infinite digital luminosity, America's roads have ...