PepsiCo said Monday that it is buying prebiotic soda brand Poppi for more than $1.6 billion. The food and beverage giant said ...

Major Indian beverage brands are rolling out flagship campaigns earlier than usual post-Holi, with experts predicting a ...

Snickers, Britannia Good Day, Bean Brew and Beyond, partners Wow Momos and Taco Bell, in-house brands Lay's, Mirinda and ...

Dotdash Meredith (DDM) has hired Jim Lawson to run its ad tech division D/Cipher. Plus, can Target become a true advertising ...

Sport & Entertainment partnerships that are changing the game in advertising. The world of advertising is constantly shifting ...

Success isn’t about a single viral moment or a trending post. It’s about credibility, craftsmanship and long-term impact — ...

With the news that PepsiCo bought prebiotic soda company Poppi for $1.95 billion, we asked experts: Are these new sodas ...

Pepsi said it plans to acquire the upstart Poppi ... The company recently made its second straight Super Bowl appearance with an ad during the big game, demonstrating both its deep pockets and ...

Celsius sees 22% YoY retail sales growth, bolstered by the strategic Alani Nu acquisition. Click here to find out why I rate CELH stock as a Buy.

Turbocharging access to the creative industries is the guiding principle behind the John Doe Group’s award-winning Unlocked ...

Is there value we can bring to the Foxes, the NBCs and the Paramounts to help their ad businesses be more addressable, more signal-rich? That’s the kind of rising-tides conversation we’re trying to ...

Sugary sodas cause deadly diseases. A new book details how Coca-Cola worked for decades to discredit the science.