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Adidas Relies on ‘Brand Heat' in Lifestyle Footwear for Future Growth

Adidas CEO Bjørn Gulden knows what it takes to grow the German sportswear brand, and that's leading with footwear. "We create ...

The Future of Custom Sneakers Could Be 3-D Printed

Adidas has partnered with the manufacturing company Carbon to create a sneaker with a 3D printed midsole: the FutureCraft 4D. Is this the future of footwear? Photo/Video: Jake Nicol/The Wall Street Jo ...