Kansas City Chiefs quarterback Patrick Mahomes has released a new sneaker design that promotes his love of the game, but it's ...

Adidas recently partnered with Japanese fashion guru Yohji Yamamoto to offer several premium versions of the company's most ...

Hanging up his soccer spikes after a brilliant career on the pitch with Tottenham Hotspur, Real Madrid, Los Angeles FC and ...

Patrick Mahomes continues to make waves during the NFL offseason - not just on the golf course, but now in the sneaker world.

Over five decades, it was reimagined by culture-shifters, sparking stories that transcended style and resonated around the ...

The feud between Adidas and Puma began as a family dispute between brothers Adolf and Rudolf Dassler. Today, it fuels one of ...

Adidas influence in sport has been shaping fashion and culture movements for decades. This week’s re-launch of Originals Golf ...

Kansas City Chiefs star Patrick Mahomes has been relatively quiet in the NFL offseason. Things did not pan out according to ...

Gary Aspden – the man behind the Adi sub-line – never strays far from his Lancastrian upbringing. But this time, he's taking us home with him, with a little help from A Thousand Blows' James Nelson-Jo ...

Kevin Durant and Devin Booker with their signature Nikes signal a potential shift away from the coasts for big brands.