How Did Adidas Make a Comeback in Fashion?
The losses encountered in 2023 served as a wake-up call, pushing Adidas towards innovation and revitalization. Product Strategy: The Samba Phenomenon One of the most significant factors in Adidas's ...
IPL 2025 drives new signings, over 20% more sponsorship revenue as teams remain on the front foot
Punjab Kings has on-boarded more than 20 brands as sponsors while Kolkata Knight Riders's list include 25. Gujarat Titans has ...
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German industry cries out: slash red tape to revive economy
If Germany is to quickly revive its flagging industrial economy, businesses say the country's new leadership must make ...
Football news live: No Palmer for Chelsea, Arsenal and Tottenham team news, huge Osimhen transfer update
SPORT has you covered for all the latest Premier League news in a jam-packed weekend of football. Attention turns to Sunday’s ...
Top 10 Sports Marketing Events: Manchester United's £2 Billion Stadium Plans and Key Partnerships
Manchester United announced plans to construct a new stadium with a staggering capacity of 100,000 fans. While details regarding the fate of Old Trafford remain unclear, this project is estimated to ...
Adidas Remains a Leading Global Sportswear Brand as It Goes on Offense After a Challenging Period
Adidas has a publicly stated target ratio of net debt/EBITDA of less than 2.0. Although its leverage was above this level at the end of 2023 because its EBITDA was very depressed, it has since dropped ...