The best Stratechery content from the week of March 10, 2025, including why Ben is skeptical of Alexa+, a eulogy for Skype, and Trump’s planned China tariffs.

Branding has always been a tough race and logo design has always played an important role in it, as the logo of a brand is its first impression. In fact, a well-designed logo is not only an attractive ...

As college sports teams go, the Texas Longhorns are up there with the most iconic – and that includes their legendary logo.

The Longhorns have no intention of losing the classic logo we all know and love, but one social media influencer has a ...