The best Stratechery content from the week of March 10, 2025, including why Ben is skeptical of Alexa+, a eulogy for Skype, and Trump’s planned China tariffs.

Branding has always been a tough race and logo design has always played an important role in it, as the logo of a brand is its first impression. In fact, a well-designed logo is not only an attractive ...

As college sports teams go, the Texas Longhorns are up there with the most iconic – and that includes their legendary logo.

The Longhorns have no intention of losing the classic logo we all know and love, but one social media influencer has a ...

Amazon's big 2025 Alexa announcement hit late last month, and we were there to cover the demos and new features. The new AI upgrade is aimed at making Alexa more conversational and at letting the ...

Once you clearly understand your audience and brand positioning, it's time to brainstorm and develop logo concepts. Explore ideas, sketch rough drafts, and experiment with various visual elements.

From what we've learned, this change is in preparation for Amazon's launch of its huge AI upgrade to Alexa called Alexa Plus. Based on what Amazon has said, no Echo owner will have a choice with ...

NVIDIA provided hardware for Echo devices prior to 2021. Amazon has disabled two key privacy features in its Alexa smart speakers, in a push to introduce artificial intelligence-powered “agentic ...

Amazon Echo users are set to lose the option to store and process their Alexa requests locally, meaning all of their voice recordings will be sent to Amazon’s cloud. After March 28, Amazon will ...

Amazon Alexa is more ubiquitous than ever and is now available in around 50 countries worldwide – and in a host of languages. After initially only being supported in the US, Canada, UK, India, Japan ...

See how easy it is to change brand perceptions through colour alone? Factor in meanings behind colours as you start ideating logo concepts to help steer impressions in your favour. Complementary ...

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