Nike’s willingness to pay Jordan’s fines was intended to be a marketing plan to sell the sneaker that was crowded with ...

Air Jordan 1 high-top shoes are all the rage right now, but they frequently cost over $150. Nordstrom is doing a solid for ...

These shoes were both sold in limited releases, so why did Jordans become so much more expensive? It all has to do with the value of the Jordan brand and how it makes and markets its iconic sneakers.

Taking it all in were Carmelo Anthony and Aaron Judge, who sat next to each other on the court-side baseline. Jordan Brand’s coolness, of course, stems from the signature Air Jordan shoe that ...

But it sure doesn’t hurt the shoe’s legacy to know that for the next seven or eight years, 10,000 pairs is all we get. Select retailers begin selling the Air Jordan 1 ’85 ‘Bred’ on ...

The old-school basketball shoe is no longer considered a performance model, but it has transcended the sport to become a staple in the rotation of sneakerheads all over the world. Jordan Brand ...