Despite backlash against American Eagle's 'Sydney Sweeney Has Great Jeans' ad, it shows a shift to traditional, sales-focused advertising and a move to the middle.

NEW YORK, NEW YORK - AUGUST 01: A billboard of actress Sydney Sweeney is seen outside of an American Eagle store on August 01, 2025 in New York City. American Eagle’s recent denim ad campaign ...

Experts say that American Eagle's response to the outrage over its campaign featuring the "Euphoria" actor tells us a lot about the current political climate.

American Eagle stock surged more than 20% Monday after President Trump praised Sydney Sweeney's controversial ad campaign with the retailer.

Trump Praised a Sydney Sweeney Ad, and American Eagle’s Stock Soared The president called her much-debated jeans campaign the “HOTTEST” ad out there, which seemed to start a stock rally.

President Donald Trump is praising American Eagle’s controversial ad for jeans featuring actress Sydney Sweeney.