Trump previously announced a tech tariff exemption that included smartphones, and now, it seems he has reversed course. The ...

Discover the Apple 2025 events, including WWDC, iPhone 17, M5 chips, and ecosystem updates that redefine innovation and ...

Apple products are known worldwide for their sleek design, cutting-edge technology, and premium user experience, but they ...

Trump may impose tariffs on Apple and Mattel to push domestic production, a move that could raise prices on iPhones and toys ...

Apple is Cannes Lions' Creative Marketer of the Year, and get a peek inside the strategy behind WhatsApp’s F1 Netflix doc.

The group’s massive bet on Jony Ive's hardware venture isn't a strategy. It's desperation, says Shaw Walters, the founder of ...

During President Donald Trump’s first term, he famously toured a Texas factory and claimed credit for bringing Apple Inc.

It has taken just three years for the GenAI generation of AI to reach the level of use the Internet itself took 23 years to ...

Apple is planning to overhaul its chip design for the 2026 iPhones, marking the first time it uses advanced multi-chip packaging.

Apple’s Worldwide Developers Conference kicks off next Monday, June 9—and it arrives with more intrigue than usual. For the ...

There have been demands from the public and the government to pressure Apple to "bring jobs home." The complexity of all the ...