Even before the threat of President Trump’s tariffs, there were questions about the company’s inability to make good on new ...

The $3,500 mixed reality headset has had low demand, aligning with Luckey's predictions. Apple's Vision Pro is for future tech enthusiasts, not the mass market, per Tim Cook. It seems like Palmer ...

Apple is shaking up its executive ranks to get its AI efforts back on track after months of delays, Bloomberg News reported Thursday citing people familiar with the situation. Some AI improvements ...

The new report from Bloomberg claims that Apple hopes to get its AI-backed Siri efforts back on track after months of delays. The updated assistant is supposed to leverage on-device data to improve ...

Apple seems to have lost its direction in the AI race. Despite early excitement surrounding Apple Intelligence, user feedback suggests that expectations have not been fulfilled.

Apple CEO Tim Cook in June 2024 announces plans to incorporate ... Moreover, the stumbles on AI came swiftly after lackluster ...

CUPERTINO, United States: Apple on June 5 unveiled its first-ever virtual reality headset challenging Facebook ... we've ever seen,” said Apple CEO Tim Cook as he unveiled the Vision Pro ...

Mike Rockwell, vice president in charge of the Vision Products Group, will now be in charge of the iPhone maker’s Siri virtual assistant as CEO Tim Cook has lost confidence ... known as the brain ...