It's hard to believe that a video game film targeting the youth male market could best the marketing juggernaut that was ...

The post LeBron James Gets His Own Barbie As Mattel Introduces First-Ever Athlete-Inspired Ken Doll appeared first on Blavity ...

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Barbie manufacturer Mattel announced that it has teamed up with the LeBron James Family Foundation to give the four-time NBA ...

LeBron James is the kind of guy who has done it all. The Los Angeles Lakers star broken so many records in the NBA and ...

LeBron James is no stranger to collaborations. It’s been 15 years since he took his talents to South Beach and teamed up with ...

has custom clothing that salutes his Akron, Ohio, roots and Nike shoes. Several athletes have been recognized with their own Barbie dolls. In July 2024, Barbie created a Sue Bird figurine to ...

According to Hooks, the LeBron James family foundation and Barbie dolls manufacturer Mattel have partnered up to release an LBJ toy model in the Barbie doll series. The Lakers star is the first ever ...

The LeBron James Family Foundation has teamed up with Mattel. The NBA star will be the first figure in the 'Kenbassador' series of dolls.