Barbie is painting Austin pink with a free cookie pop-up truck rolling out this week, followed by a dreamy Malibu Barbie Cafe opening this spring.

Mattel launched its Super Bowl collectibles for the second year, but only the winning team will actually end up being ...

"Hi, I’m Trixie Mattel! I bring you a mix of comedy, beauty, and unapologetic fun with drag-inspired content, makeup tutorials, and behind-the-scenes moments from my life and career. Expect laughs, ...

Experience the Mattel Malibu Barbie Cafe in Austin with a roller rink, dining, and exclusive events starting April 4.

Black Barbie turned 45 over the weekend, marking nearly half a century of hard fought representation on store shelves.

In 2024, the Barbie doll market size was valued at approximately ... Rivals to Mattel’s creations popped around world, sometimes finding greater success than the American doll, often because ...

A writer explains what the new Aaliyah Barbie doll means to little Black girls and why it's important to have representation in toys.

Rashad Haughton worked closely with the Barbie design team to ensure that every detail accurately represented his sister's style and what she meant to her fans.

She’s a Barbie girl. Aaliyah has joined the hallowed halls of legendary singers immortalized in Barbie form by doll maker Mattel ... you spent here with the world is UNDENIABLE.

“At the end of the day, prices will go up — there’s no way around that ... Gross billings for dolls worldwide were down 8%, primarily due to declines in Barbie, the company said on Tuesday.