Buc-ee’s is taking legal action against three companies for trademark infringement, claiming their logos and branding closely resemble its own.

A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows ...

Here's the story behind Cracker Barrel's iconic logo, including how it was first created and the surprising controversy it ...

Taking to Instagram, Lin shared the designs with Hamilton fans, explaining that he was tasked with the tricky challenge of ...

The Longhorns have no intention of losing the classic logo we all know and love, but one social media influencer has a concept for a new logo.

Branding has always been a tough race and logo design has always played an important role in it, as the logo of a brand is its first impression. In fact, a well-designed logo is not only an attractive ...

Specifically, Buc-ee's references its merchandise that feature its beaver riding inside ... including site and store design, product variety, construction and the logo. Though the Chicks logo ...

Buc-ee's filed a federal lawsuit for trademark infringement against Barc-ee's, a gas station in southwest Missouri.

Buc-ee's has trademarked its cartoon beaver logo and a plethora of retail products. The lawsuit, filed in U.S. Western District Court of Missouri, claims that the use of "Barc-ee's," in connection ...

Buc-ee's is seeking an order to block the use of the logo and damages. Buc-ee's is suing a Missouri ... but it may not be worth the fight. Beavers are cunning creatures. Very rare does a small dog go ...