Researchers behind a recent study claim to have discovered a new color that the natural, naked eye cannot perceive — 'olo,' a ...

The team, who experimented on themselves and others, hope their findings could one day help improve tools for studying color ...

In a breakthrough that seems straight out of science fiction, a group of scientists has succeeded in getting the human eye to visualize a completely new color, beyond what it can naturally perceive.

Across the world, 8% to 10% of people have blue eyes, which is still second place to brown eyes, which 70% to 80% of all ...

4. Bold Cobalt Blue: Cobalt blue is a statement-making color that can make green eyes appear even more striking. This bold ...