Researchers behind a recent study claim to have discovered a new color that the natural, naked eye cannot perceive — 'olo,' a ...

The team, who experimented on themselves and others, hope their findings could one day help improve tools for studying color ...

Described as a kind of blue-green, the new color—named “olo”—can only be seen using lasers to manipulate certain ...

The color, dubbed olo, is described as an intensely saturated teal. Researchers say it might have applications in ...

A team of scientists in California say they have discovered a new color they named Olo, but you can't see the "most intense ...

By stimulating certain cones with extreme precision, scientists can help humans perceive a new color that defies all ...

Researchers from the University of California, Berkeley have announced the discovery of a color never before seen by the ...

Scientists in the U.S. may have discovered a new color, "olo," never before seen by the human eye using a specialized device.

Scientists at the University of California, Berkeley claim they have created a way to trick the human eye, allowing it to see ...

Scientists have created a technology called Oz that stimulates individual photoreceptor cells in the human eye to create an entirely new, ultra-saturated color never seen in nature—dubbed olo.