Learn essential makeup application techniques for beginners, including product selection, tools, and tips for a flawless look ...

Mary J. Blige kicked off 2025 on her For My Fans tour, and on the road with her is makeup artist Merrell Hollis. The pro took ...

After 45 minutes of getting shade matched, I left the store with a bottle of MAC Face & Body, a concealer, and a compact of ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

A writer attempts the TikTok-viral "no mascara" makeup look, skipping the dark lashes in favor of a lighter, more minimalist ...

With an overwhelming array of brow products available— pencils, pens, pomades, gels, and more—it’s easy to feel lost in the ...

Beauty blenders let you smudge and blend your foundation like a pro. So, here are our top picks of beauty blenders for you.

The makeup artist and entrepreneur discusses her early struggles, and launching a brand for young Nepali consumers.

Beauty Insider members can get 30% off the Sephora collection during the sale period. Sephora is hosting its annual Savings ...

The evolution of male grooming practices has seen routines go from being a basic means of cleanliness to being a sign of the ...

Each planet adds its own touch of beauty, creating a unique and captivating presence. An astrologer explains how your birth ...

From star-spangled banner nails to Beyoncé's favorite setting spray, here's everything you need for your Cowboy Carter Tour ...