Learn essential makeup application techniques for beginners, including product selection, tools, and tips for a flawless look ...

Mary J. Blige kicked off 2025 on her For My Fans tour, and on the road with her is makeup artist Merrell Hollis. The pro took ...

After 45 minutes of getting shade matched, I left the store with a bottle of MAC Face & Body, a concealer, and a compact of ...

Suzana Depina opened Lavish Makeup Loft in December. Her studio offers all sorts of makeup options for all sorts of faces.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

When it comes to makeup, age is just a number. But that number does come with some wisdom, especially about what works best for your skin at different stages of life. As you step into your 40s and ...

A writer attempts the TikTok-viral "no mascara" makeup look, skipping the dark lashes in favor of a lighter, more minimalist ...

Regardless of preference, foundation brushes are the ultimate tool for blending out complexion products. Best of all, ...

This blurred, "hazy" aesthetic is trending for spring 2025 ( just ask pro makeup artists !), and Abrams has become the poster child for the flawless matte finish. And it turns out, you only need a few ...

The makeup artist and entrepreneur discusses her early struggles, and launching a brand for young Nepali consumers.

“For those with mature skin, the best setting spray to look for would be a dewy setting spray to hydrate, blur, and brighten, ...

Whether you prefer a one-and-done sweep of shadow or to expertly blend multiple shades, this brush is key. Morphe recently ...