Born into an impoverished family, Zhang Hongchao, the founder of Mixue, has said his strategy is simple. “Let people around the world eat well and drink well for just two American dollars,” he ...

The Secret to Mixue Bingcheng’s Success Born into poverty, Mixue Bingcheng founder Zhang Hongchao built his business on a simple yet powerful vision. “Let people around the world eat well and ...

Mixue eventually added boba as the drink’s popularity skyrocketed across the country. In 2017, Zhang added a coffee brand called Lucky Cup. Mixue expanded rapidly, growing from fewer than 10,000 ...

Hong Kong (CNN) — Two decades ago, a modest restaurant in the middle of one of China’s poorest provinces saw its business take off after selling cut-price soft serve for just 1 yuan (15 cents ...