The sports drink's simplified package design aimed to showcase the drink's ingredients, differentiating the brand on store ...

Sports drink brand Bodyarmor has unveiled its new visual identity, comprising a new wordmark and packaging as well as a brand ...

The challenger sports drink brand tells The Drum that it is doubling down on what’s working as it refreshes everything from ...

The Coca-Cola-owned beverage aims to separate itself from a crowded category with a bold new look and ads that ask consumers to “Choose Better.” ...

Bodyarmor enters a new era of functional hydration. The Coca-Cola beverage company unveiled its rebranding with a nod to give ...

Coca-Cola's update of the visual identity for its Bodyarmor energy drink feels like more than a mere refresh, but it isn't ...

Food & Wine Best New Chef Roy Choi joined the Tinfoil Swans podcast to talk about his new cookbook "The Choi of Cooking," why ...

There were times where I wasn't, cause the years after being that 10-year-old, I had to put on my own armor. Now I don't ... the conversation around food, drinks, and hospitality in America ...

NBA star Steph Curry has partnered with Michelle Obama to launch their own sports drink, Plezi ... Bryant invested heavily in Body Armor back in 2013, and Lebron partnered with PepsiCo for ...