Muyshondt added that artificial ingredients are “big barriers of entry” for people looking for sugar-free sports drinks. In particular, he thinks that “gatekeepers” (i.e. parents doing the ...

At the same time, fueling your fitness with a sugary, artificial drink in the name of electrolytes ... "It's important to feed my body only the best ingredients," she tells us.

better-for-you ingredients, better taste, and no artificial flavors, sweeteners or dyes. While the sports drink category looks much different than it did in 2011, the brand's DNA remains unchanged ...

Body Armor has entered into a multiyear sponsorship agreement to become the official sports drink partner of the hockey league, along with its players association, the NHLPA. As part of the ...

Coca Cola-owned BodyArmor is unleashing its newest drink as part of its years-long effort to overthrow Pepsi’s Gatorade from its position as the top-selling sports drink.