BODYARMOR's new 'Choose Better' campaign is tapping stars like Joe Burrow and Sabrina Ionescu to help with its rebrand. The brand is focusing on authenticity and Kobe Bryant's legacy as it debuts new ...

The challenger sports drink brand tells The Drum that it is doubling down on what’s working as it refreshes everything from its look to its message.

CeeDee Lamb is one of the most elite athletes on a prestigious Bodyarmor roster, and as the company makes a major move, he's helping get the word out.

When Coca-Cola fully took control of BodyArmor in 2021 in a $5.6 billion deal, the company had the goal of it “becoming the ...