Obama says she and Curry are proud to offer PLEZI as “a better option for anyone looking to stay active and hydrated without ...

While meant to be a joke, the fake offerings can generate valuable buzz and in some cases lead to real product launches.

Enter Mike Repole, a 56-year-old St. John’s alumnus who built a fortune founding and selling the Bodyarmor and Vitaminwater sports drinks. Repole, who grew up not far from the St. John’s campus, said ...

and he made his mark in the energy drink business as an investor in Body Armor. The one thing Bryant fell short of was being a rap star. In 2000, Sony Entertainment planned to release Bryant's ...

NBA star Stephen Curry and former first lady Michelle Obama are releasing a sports drink that promises to be "healthier." ...

Michelle Obama is launching a “healthier sports hydration drink” with NBA star Stephen Curry that she says is part of an ...

NBA star Stephen Curry is teaming up with former First Lady Michelle Obama to launch a “healthier” sports hydration ... electrolyte drinks is important because it gives your body carbohydrates ...