It’s impossible to know what’s next in fashion because of how unstable the industry has become. The countdown is on, Trojans!

All the major luxury houses like Louis Vuitton, Chanel, Dior, Gucci and Balenciaga were there for ... The one organized in June 2024 with the jewelry brand Bulgari to coincide with the exhibition ...

Demna, who led Balenciaga to great heights ... That turned out to be wrong. Instead of positioning the brand as a somewhat more hip equivalent of Hermès, Mr. De Sarno’s luxury minimalism ...

Puma on Thursday (March 20) unveiled its largest global campaign to date and one that sees the sportswear company evolving its brand identity with an eye on long-term, sustainable growth, per details ...

ROME – Gucci announced Thursday that the Balenciaga artistic director Demna ... eclectic and romantic collections that rewrote the brand's codes. De Sarno's more essential collections failed ...

How to scale a practical strategy for managing reviews and brand presence that can apply to 10s of sites or hundreds of ...

ROME (AP) — Gucci announced Thursday that the Balenciaga artistic director Demna, who goes by one name, will take over the creative direction of the Italian luxury fashion house, starting in July.

Twix is adopting a brand position centered on unity after years of marketing its twinned chocolate bars around a left-right divide, per details shared with Marketing Dive. A new global campaign, “Two ...

ROME (AP) — Gucci announced Thursday that the Balenciaga artistic director Demna will take over the creative direction of the Italian luxury fashion house, starting in July. Gucci and its French ...

You need to understand how target customers view your brand so that you can connect with them. Brand positioning research gives you valuable insights into market demands and customer behaviors to help ...