Bud Light's Super Bowl ad may help the company rebound from their disastrous 2023 partnership with Dylan Mulvaney, according ...

Each year, consumers take to the USA Today Ad Meter to vote for their favorite Super Bowl ads and once again, ...

The Telangana government has announced a price hike for beer, impacting consumers looking to enjoy a cold one this summer.

Anheuser-Busch’s CEO wants to market its beer as “American made,” rather than  “domestic”—the term that typically differentiates U.S. beer from ...

Many of the commercials in this year’s big game returned to traditional tropes like beer-drinking dads and women in bikinis.

Ads from Anheuser-Busch attracted acclaim to the beer-maker's marketing pitches on a day of star-studded—and expensive—advertisements.

What's most interesting about the advertising at the big game is the number of big names that are missing. That says a lot about the national mood.

From Ben Affleck's DunKings to David Beckham and his long-lost twin Dave (played by Matt Damon) and all the pop star ...

The best Super Bowl commercials understand the basics. If you don't have an attention-grabbing celebrity, you're going to ...

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public.

Super Bowl Sunday is here — and with it comes a barrage of new, glitzy, celebrity-filled ads. Fox, which airs the game, said ...

Two giants had quite a clash last Sunday during the Super Bowl, and we’re not talking about the teams that took the field. The real action on game day came in the form of the response to Bud ...