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This trend of social creators eating up-close-and-personal on camera has been a major influence on food-related TikToks and Instagram videos for years now, and while this video style is polarizing ...

However, before they can actually bite into the food, the cameras have to take what are known as "beauty shots" of the food.

An curved arrow pointing right. Every night in his bedroom, Lee Changhyun broadcasts himself to tens of thousands of people tuning in to watch him eat roughly 4,000 calories worth of food.