Captain Morgan enjoys high awareness and conversion in the on-trade ... more familiar beer and wine choices. Diageo realises the importance of embedding brands within culture, and... We’re long-term ...

Beverage giant Diageo is setting sail with Captain Morgan Sliced, a line of canned malt-based cocktails with 5.8% alcohol by volume. They arrive in four varieties: Pineapple Daiquiri, Strawberry ...

It was an interesting move for Diageo – a company already profiting off its mass-market rum Captain Morgan – but not ... looks set to become the conglomerate’s Casamigos of the rum world.

Diageo-owned Captain Morgan is leveraging the company’s status as the Official Spirits Sponsor of the NFL to add some excitement to sports viewing with a new campaign, “Great Things Happen When You ...

Diageo and PepsiCo have partnered to launch an alcoholic RTD drink combining Captain Morgan spiced rum and Pepsi Max. The product, which entered Great Britain exclusively today (25 September), is ...

Diageo is hoping its Captain Morgan brand can plunder some market share from the ready-to-drink category with the release of Captain Morgan Sliced. The line of cocktail-inspired malt beverages is ...

The 4% abv tipple is made from Captain Morgan Original Spiced Gold, “brewed mango” and “a dash of hop flavours”. The result was “an innovative liquid that evokes the body of a beer but with the finish ...

Captain Morgan enjoys high awareness and conversion in the on-trade ... more familiar beer and wine choices. Diageo realises the importance of embedding brands within culture, and ...