The first Los Angeles Lakers jersey that Kobe Bryant wore during his NBA career sold for $7 million at a Sotheby's auction on ...

Michael Jordan abruptly retired from the NBA after leading the Chicago Bulls to three straight titles. After the move, he ...

The company adds, "Durant’s latest signature shoe fuels basketball culture by combining Nike heritage with the brand’s latest ...

Before Caitlin Clark came into the WNBA, she was already one of the most talked about women’s basketball players in the world. No college athlete drew that many viewers both inside arenas as well on ...

Michael Jordan tops Sportico’s all-time earnings list with $4.15 billion, redefining athlete wealth and branding.

Donovan Mitchell’s playoff journey continued with a historic performance in Game 1 of the Cleveland Cavaliers' first-round ...

Jordana Codio, a junior on the University of Texas women's basketball team, is playing in the Final Four just a couple hours from where she grew up in Winter Garden, Florida. Codio comes from a ...

Michael Jordan was an iconic basketball player who created a product empire after his playing days. Whether it was his play ...