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The Starbucks makeover continues, affecting both the shops and the people who staff them. We'll learn more about how it's ...

CEO Brian Niccol’s goal to restore some of the coffee chain’s former homey feel includes baristas adding upbeat greetings and ...

These hidden messages aren't accidental—they’re intentional branding strategies designed to build emotional connections.

Baristas are drawing on cups and scribbling “Have a great day!” They aren’t just in a good mood. They’re following company ...