Cola's office in Chicago's trendy West Loop, the soda giant's iconic logo is noticeably absent. In its place is a giant ...

Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated ...

An unusual agreement made during the Cold War led to Pepsi receiving many submarines as a penance for selling its popular, ...

It’s the pinnacle of Super Bowl star power: three minutes of Beyoncé, Britney Spears and Pink, dressed as Roman gladiators, singing “We Will Rock You” in the actual Colosseum. Enrique Iglesias plays ...

In an industry where communication is critical, Lake Forest’s Toby Wong has made an impact. Even after suffering a ...

As we kick off the 36th edition of USA TODAY Ad Meter, we're looking back at the greats of advertising's biggest stage. First ...

This McDonald's ad featuring two NBA legends became an instant classic when it first aired during Super Bowl XXVII in 1993.

What's most interesting about the advertising at the big game is the number of big names that are missing. That says a lot about the national mood.

From child star to Oscar winner, Ke Huy Quan is one of Hollywood's best comeback stories. It isn't done: He's got his first ...

When Dimebag first tracked the outro to the Pantera classic, it was out of tune. It was only when it was due to be handed ...