On a recent trip to San Antonio, the head of PepsiCo’s U.S. beverage business was up before sunrise for a 5 a.m. meeting with ...

echoes of the cola wars reigniting are reverberating across the advertising and marketing industry. Take a look: The campaign’s tagline—"Pepsi Anytime"—is like a direct rebuttal to Coke’s ...

The video ad, crafted by Havas Creative India ... shaking up the low-price segment at Rs 10 for 200 ml (compared to Coke and Pepsi’s Rs 20 for 250 ml), the big two are under pressure to flex ...

Pepsi in its latest ad has listed life's best moments - first time, thirst time, day time, play time, class time, pass time, crunch time, lunch time, chill time, one more time, dinner time ...

In just over two years, Reliance Consumer has revived the 1980s cola brand and turned into a ₹1,000 crore business. But with ...

Reactive advertising keeps brands in the cultural conversation, but does it build loyalty or just fuel fleeting buzz? As ...

Pepsi was the winner, and a long-running ad campaign was born. The top-selling non-alcoholic drinks worldwide in 2024 were: Coca-Cola was up over 17% while PepsiCo was down over 7% during the ...

While the photo appears to be three independent experts cordially discussing the problem of obesity, the whole event was paid for by Coke, Pepsi, and other food corporations ... off the market or ...

Instagram will now support partnership ads, Facebook will soon test ads in the notifications tab and more ad updates from Meta.

Pepsi was the winner, and a long-running ad campaign was born ... Pepsi brands were a distant second at 27%. Coke vs. Pepsi: How Are They Different as Companies? One big difference is that ...

Prebiotic soda brand Poppi’s acquisition by Pepsi for $1.95 billion ... thanks to viral moments like its Super Bowl ad, ...