Are Coke Zero and Pepsi Zero different? Coke and Pepsi keep their formulas top-secret, but the two zero-sugar drinks taste ...

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super ...

Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated ...

It’s the pinnacle of Super Bowl star power: three minutes of Beyoncé, Britney Spears and Pink, dressed as Roman gladiators, ...

In the mid-1980s, Pepsi scared its Coca-Cola competitors into changing the entire Coke formula, much to the displeasure of ...

An unusual agreement made during the Cold War led to Pepsi receiving many submarines as a penance for selling its popular, ...

Cola's office in Chicago's trendy West Loop, the soda giant's iconic logo is noticeably absent. In its place is a giant ...

Costco will begin stocking Coca-Cola products in the food courts of its warehouse stores beginning this summer, replacing the PepsiCo drinks sold since 2013.

In some years, the Super Bowl commercials are as memorable as the game itself. Here are the 10 best Super Bowl commercials of all time.

Wendy’s navigated a pressured fast-food category in 2024 on three fronts—technology, innovation, and breakfast, the latter of ...

What's most interesting about the advertising at the big game is the number of big names that are missing. That says a lot about the national mood.

In an industry where communication is critical, Lake Forest’s Toby Wong has made an impact. Even after suffering a ...