Are Coke Zero and Pepsi Zero different? Coke and Pepsi keep their formulas top-secret, but the two zero-sugar drinks taste different. I’ve always thought Coke is smoother, while ...

Fifty years since it first brandished the blindfold, PepsiCo is reviving the Pepsi Challenge, a taste test pitting the cola ...

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public.

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, ...

Costco will begin stocking Coca-Cola products in the food courts of its warehouse stores beginning this summer, replacing the PepsiCo drinks sold since 2013.

Pepsi got the right ones (baby!) when they cast Beyoncé, Britney Spears and Pink in a Gladiator-inspired commercial. While ...

Pepsi has brought back one of their most successful campaigns, as the Pepsi Taste Challenge is hitting the road again for ...