Roger Federer is a marketing powerhouse on his own, and it's best put in Nike's former tennis director Mike Nakajima's words ...

The “Blue Tint” edition of the Zoom Vomero 5 line keeps things relatively clean with a near-monochromatic approach, Sneaker Bar Detroit reports. The light blue shade allegedly covers most of the ...

Between Tool Shaq (Home Depot), Shaq-A-Licious (Hershey’s), Shaqtin’ A Fool (TNT) and Shaquille O’Deal (Klarna) — and that’s just the tip of the Shaq-berg — the most visible brand in the NBA is 7-foot ...

To join in on the NBA All-Star Weekend hype, Adidas is dropping a new colorway of its best modern signature basketball ...

Sneakers were rapidly becoming more fashionable through the decades and by the time the 1990s rolled around, the floodgates ...

Roger Federer will star alongside Elmo in a cheeky advert that will air during America's biggest sporting event.

Travis Kelce’s presence at Super Bowl LIX is making headlines for his footwear choice during his on-field performance.

A light blush beige hue makes up the base of the leather upper, which is strategically paired with off-white overlays, laces and midsoles for a soft and harmonious look. Overlapping the quarters and ...

Nike and Jordan have been employing the "Banned" strategy far and wide over the past few weeks, including in NBA 2K25. Hurts would've been subject to a fine if he had worn the shoes during the ...

If there’s one thing we’ve learned from the Spring/Summer 2025 collections this season, it’s that there truly is something out there for everyone. For those who are trend-curious or focused on ...

New York Fashion Week concludes today, and what a week it’s been. With Calvin Klein making its return to the runway after a ...

Nike's Next Ones 2025: Two-way star CJ Sadler dominates as other top recruits show out ahead of Super Bowl Nike's Next Ones returned for its annual elite prospect camp on Saturday. The 30-plus ...