LeBron James is branching out into the doll industry by doing something no other pro athlete has ever done before in that ...

Professional basketball player LeBron James is now the first-ever athlete to have a Ken doll version of himself.

Barbie said the new James doll was made in partnership with the LeBron James Family Foundation, and the toymaker will make a ...

For journeyman players, it can be tough to reuse or recycle anything at the next stop. So where does it all go?

LeBron James is making history by being Mattel's first Kenbassador. The basketball legend partnered with the brand to create ...

Mattel is rolling out a new line of collectible dolls called Kenbassadors, designed to represent positive male role models.

LeBron James has become the first male athlete to be honored with an official Ken doll as part of Barbie's Signature Kenbassadors collection.

A Ken doll made in LeBron James' likeness is set to go on sale soon. Find out more about Mattel's new creation for the iconic Barbie brand and see photos of the upcoming toy.

(NASDAQ: MAT) announced today that Barbie® is introducing a doll in the likeness of basketball legend, author, activist and ...

Proceeds of LeBron James Ken doll on sale starting Monday for roughly $75 will go to help drive childhood literacy.

Mattel, Inc. (NASDAQ: MAT) announced Wednesday that Barbie® is introducing a doll in the likeness of basketball legend, author, activist and philanthropist LeB ...

Mattel says the new Ken doll featuring LeBron James drops at Target, Walmart and Amazon on April 14 with a suggested retail ...