Sharon Price John says Build-A-Bear has leveraged nostalgia by collaborating with brands like Pokémon to boost plushie sales ...

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She settled on a Sweet Heart Hugs Build-A-Bear, a soft, pink, blue and purple tie-dyed plushie with globe-like ... But they’re cute, she said, and she likes them. Beyond that, who cares?

Soft toy brands like Jellycat and Squishmallow have become huge hits amongst adults. What does the demand say about the changing way we see adulthood?

Pokemon unveils the next life-sized plushie to join its collection, with the series announcing the release date for a classic ...

From Hello Kitty to Pikachu, the country changed what the world considers adorable. But do these characters represent joy — ...

The counterclaim has also effectively outlined the history of cute, squishy, and somewhat rounded stuffed animals; Build-A-Bear says this ... or roughly 3,000 plush toys. The lawyers argued ...

Meet Bubu and Dudu, the adorable bear and panda duo capturing hearts with their love-filled animations, kawaii charm, and ...