FDA clears first direct-to-consumer birth control app The FDA approved marketing of the direct-to-consumer smartphone app Natural Cycles as a method of contraception to prevent pregnancy Aug. 10.

The femtech sector – digital products focused on women’s health and well-being – is estimated to be worth over $60 billion by 2027, with cycle tracking apps making up half of that market.

The FDA announced today that it will allow marketing of Natural Cycles’ contraception app in the US for pre-menopausal women aged 18 years and older. Previously approved in the UK and currently the ...