Once again, the world of fashion descended on Milan for the annual celebration of design that runs adjacent to the Salone del ...

Scientists have revealed that purple, a popular color often associated with royalty, is fake. A figment of our imaginations.

Popular Mechanics reports that purple is a “pigment of your imagination”: The human eye doesn’t actually see purple.

While violet hits your eye with a specific wavelength, purple only exists in your perception — a clever construct built from ...