That's exactly what happened in the creation of "Jake from State Farm." Once just a line in an early-2010s commercial, Jake from State Farm has now become one of the most important spokespeople in ...

State Farm, one of the leading insurance companies in the United States, has long been recognized for its memorable advertising campaigns, including the original Jake from State Farm. Founded in ...

Atari’s copyright infringement claim proceeds because the use of its art was not de minimis nor covered by the fair use doctrine; its business disparagement claim, predicated on how “Jake from State ...