I used to think I was pretty brand-agnostic until I realized I’ve been calling every lip balm “ChapStick” and every plastic ...

Think sheer, watery textures and long-lasting color, these offer a natural, weightless approach to adding color to the face.

The natural nutritional supplements and collagen broth brand expands the alt beauty store’s reach into wellness.

Food and cooking is one of the most popular niche on social media. Check out our top 18 food influencers of 2025!

Beauty of Joseon is officially the Internet’s fave K-beauty brand, since the Relief Sun : Rice + Probiotics sunscreen went completely viral on TikTok. Coveted for its lightweight texture, factor 50 ...

According to a new report on "brand magnetism," online engagement is rising in makeup while falling in skin care, and consistency is more impactful than virality.