Check out small business ideas for artists and creatives. Discover profitable ventures, required resources, and growth ...

Both branding and promotion are crucial components of a comprehensive marketing strategy, with branding laying the foundation ...

If there’s one thing India Inc. has learnt the hard way, it’s that a crisis does not arrive with a warning label. It explodes on a Monday, goes viral by Tuesday, and by Wednesday, the damage is alread ...

Aurora Prime Investment's Nathalie Nasr discusses the rise of sensory marketing: the strategic use of the five senses to ...

Far from being just a passing trend, partnerships between brands and sports entities have become one of the most profitable ...

In return for the convenience AI provides us, our feeds have filled up with passages garnished with the same set of vocabulary and fever-dream-like images ...

Flowwow Design Director Darya Buchakova will discuss how AI-generated visuals can align with a brand’s identity and how ...

While sports sponsorships remain popular among marketers, 76% say they struggle to measure return on investment.

Mary Phillips, the veteran makeup artist and social media maven, will introduce M.Ph, a range of makeup products across ...

The roll-out includes Barcelona El-Prat Airport in July, with further expansion planned across key travel retail hubs in the Americas in September.

The streamer IShowSpeed drank pink soup in the Baltics, marveled at cars in China and made friends in Saudi Arabia. Are his ...

Crypto scams, frauds, and hacks have cost investors billions. From Ponzi schemes and rug pulls to phishing attacks, fake ICOs ...