Using data to effectively drive creative means uncovering the patterns, behaviors and opportunities that inform stronger creative choices from the very beginning.

In today’s fast-moving digital economy, Affiliate marketing has become one of the pillars for content creators, bloggers, and online entrepreneurs looking to maximize and diversify their revenue ...

Mayor Mattie Parker says the screenings are part of the “all-hands-on-deck approach” the city needs around reading.

Mumbai Indians have done well to resurrect their faltering campaign with two consecutive wins over Delhi Capitals and ...

Sen. Sanders' former racial justice director called out the politician for failing to attract Black Americans with his ...

The goal of the initiative is to enhance trust and collaboration between police and the communities they serve.

Email marketing is vital for boosting business in 2025. This article highlights the top strategies, from campaign types to ...

From leveraging content marketing to using AI to automate processes, these strategies can produce quality leads without the ...

AI is focusing on deeper insights for sustainable growth and long-term value, from predictive performance modeling to ...

Mediclinic plans to slash jobs as part of an aggressive artificial intelligence and automation strategy aimed at saving nearly R2bn by 2027, according to the strategy revealed at Remgro’s recent ...

The new ad guidance pushes advertisers to AI and broader targeting while promising better results but may primarily serve ...

As I went from talk-to-talk last month, I started to recognize a clear thread emerging from the speakers and strategists who came from around the world: most campaigns are losing their digital battles ...