Too busy to fuss with a bag full of makeup? Today’s products are promising multiuse benefits to streamline your morning. We ...

Katherine Legge continues to inspire young people with her e.l.f. Cosmetics partnership. The history-making race car pro will ...

Despite ongoing macroeconomic challenges, companies like EL, COTY, HELE and EWCZ remain well-positioned, backed by digital ...

e.l.f.’s growing portfolio now includes partnerships across hockey, soccer, wrestling, tennis, racing, swimming, and more, ...

Katy Perry's makeup artist Alexandra French revealed she used L'Oréal Paris's Infallible 3-Second Setting Mist to keep her ...

Chemical hair straightening and smoothing treatments often contain formaldehyde, a known carcinogen, and can cause lung and ...

Trends stop being trends the moment they’ve stuck around long enough to become staples. In Korean beauty, certain elements ...

Ticking all those boxes, Merit’s approach is one of minimalist, faff-free beauty, with a streamlined range of products – ...

For perfectly defined and feathered brows in seconds, the Anastasia Beverly Hills Brow Gel is a cult classic for a reason. It ...

The "Eye of Horus," a depiction of a single stylized eye looking straight ahead, is found throughout ancient Egypt. The ...

"My favorite part of my makeup routine is applying mascara. I’ve been using the Sweed Eyelash Serum to nourish my lashes, and ...

There’s a certain je ne sais quoi about the French approach to beauty - effortless, elegant, and eternally chic. And now, ...