Too busy to fuss with a bag full of makeup? Today’s products are promising multiuse benefits to streamline your morning. We ...

Katherine Legge continues to inspire young people with her e.l.f. Cosmetics partnership. The history-making race car pro will ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

e.l.f.’s growing portfolio now includes partnerships across hockey, soccer, wrestling, tennis, racing, swimming, and more, ...

Katy Perry's makeup artist Alexandra French revealed she used L'Oréal Paris's Infallible 3-Second Setting Mist to keep her ...

Chemical hair straightening and smoothing treatments often contain formaldehyde, a known carcinogen, and can cause lung and ...

Trends stop being trends the moment they’ve stuck around long enough to become staples. In Korean beauty, certain elements ...

For perfectly defined and feathered brows in seconds, the Anastasia Beverly Hills Brow Gel is a cult classic for a reason. It ...

The "Eye of Horus," a depiction of a single stylized eye looking straight ahead, is found throughout ancient Egypt. The ...

The theme for these beauty products is all about the eyes! Target any of your eye concerns with these bestselling products ...

The inexpensive eye cream Reese Witherspoon uses to reduce puffiness, dark circles and creases in her concealer is even more ...