From Durian-scented perfume to a fake Ariana Grande live performance, here are 10 April Fools' pranks pulled by brands in ...

Brands are in the pranking spirit this April Fools’ Day, pulling out all the stops to bamboozle consumers and make them laugh. This year, many teased campaigns early, with some posting “announcements” ...

For many years companies treated April Fool’s Day as the perfect opportunity to announce totally fake products. Like every April Fool’s Day prank it was a very hit or miss proposition.