Described as a kind of blue-green, the new color—named “olo”—can only be seen using lasers to manipulate certain photoreceptors.

Bubblegum or toffee, anyone? Cult reusable water bottle brand Frank Green is bringing a fresh crop of hues to keep you ...

Meet "olo": a vivid, hyper-saturated blue-green that can't be captured by screens or paint.