Described as a kind of blue-green, the new color—named “olo”—can only be seen using lasers to manipulate certain photoreceptors.

Bubblegum or toffee, anyone? Cult reusable water bottle brand Frank Green is bringing a fresh crop of hues to keep you ...

Meet "olo": a vivid, hyper-saturated blue-green that can't be captured by screens or paint.

Science and philosophy explain why a color is objectively real, even when people see the same shade differently.

Struggling to find a unique colour that stands out for your brand or artwork? As we saw in our piece on the best uses of ...

Plan now to use basic design principals to create a patriotic garden this summer, says MU Extension field horticulturist Gwen ...

Researchers behind a recent study claim to have discovered a new color that the natural, naked eye cannot perceive — 'olo,' a ...

A team of scientists claim to have discovered a new colour that no human has ever seen before. But what does ‘The Wizard of ...