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“And I just thought, it’d be funny if he was singing to a beer ... about investing in Garage was the prospect of making beer commercials. “It’s still a bit surreal,” says Kelce.

BEER INDUSTRY IN DECLINE AS CRAFT BREWERIES FACE HIGHER COSTS "Bud Light has always been associated with humorous ads lighthearted, funny buddy ads, and they're getting back to that," he said.