These experts aren’t manufacturing this shift for attention and sales. Gen Z and Millennial TikTok users are openly waging gym wear war on the platform, with Zoomers declaring that purely tight ...

As a Gen Zer, I know my generation doesn’t always see eye to eye with previous ones—especially when it comes to fashion. But ...

Influencers are driven by the income-generation and brand-boosting qualities of merchandising, which is shaping up to be a ...

"The general rule is: looser top, with tighter bottom, or vice versa. Tight/tight, or loose/loose is less aesthetically pleasing," she explained. Once a "basic" staple of the early 2010s ...

KRISPY Kreme and Primark have teamed up to launch a doughnut-themed collection of fashion, sleepwear and accessories. Including backpacks, sliders, bucket hats and t-shirts – the collection ...

Hypnotic show transports even Boomers like me to happier times ...

Forget the ultra-tight pencil skirts and low-cut blouses of the "office siren". Now workwear is all about simplicity, ...

Last weekend my niece was celebrating a friend’s 18th at a house party in Glasgow. I was of course excitedly digging for juicy insights into the world of modern teenage hedonism. “It was a ...

Shiloh went for a cornrow-style braided look, parted cleanly down the middle, and braided tightly against the scalp. The ...

John Deere green has become so distinctive, it would make Pantone proud. And now, the company best known for its tractors and ...

because nothing says “I’m a tourist” like an ‘I heart Paris’ hoodie. Despite Gen Z’s much reported love of social media, the data revealed that there is a line that can be crossed when ...