Hailey Bieber, Bella Hadid, and Kaia Gerber have all worn low-waisted straight-leg trousers. Shop the practical spring 2025 ...

Have you been to a gym class lately? They’re all wearing fits like this. It’s why activewear sales are up 28 per cent: TikTok ...

Influencers are driven by the income-generation and brand-boosting qualities of merchandising, which is shaping up to be a ...

It's one of the things people say about Gen Z that are completely inaccurate — that young generations are always seeking the ...

Shiloh went for a cornrow-style braided look, parted cleanly down the middle, and braided tightly against the scalp. The ...

These experts aren’t manufacturing this shift for attention and sales. Gen Z and Millennial TikTok users are openly waging gym wear war on the platform, with Zoomers declaring that purely tight ...

KRISPY Kreme and Primark have teamed up to launch a doughnut-themed collection of fashion, sleepwear and accessories. Including backpacks, sliders, bucket hats and t-shirts – the collection ...

Last weekend my niece was celebrating a friend’s 18th at a house party in Glasgow. I was of course excitedly digging for juicy insights into the world of modern teenage hedonism. “It was a ...

These Amazon basics are everything you need to have all your workout essentials ready to help you get started in your new ...

Young American beauty brands have become more relevant than their legacy French competitors, according to some Gen-Z ...

John Deere green has become so distinctive, it would make Pantone proud. And now, the company best known for its tractors and ...

The model struggles to embrace the horrifying chop, eventually using some hair growth serum and landing on a curly look.