Each of the core beer — Genesee Beer, Light, Ice, Black ... and be given exclusive logo and promotional rights. Popp said the brewery is also unveiling a new tagline, "That's how it's done." ...

But in the next few weeks, you’ll start noticing some changes to the packaging and logos: The brewery ... “mainstream” siblings, Genesee Beer and Genesee Light, and push it toward (but ...

It also restores the oval shape for the main logo, which was absent from ... making it a more premium brand than the company’s Genesee Beer and Genesee Light. The new design is part of a ...

Genesee's iconic Cream Ale is again getting a new look. The ... Genesee Light - which both received new labels and a new look in September. All three now feature a classic oval logo.